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  1. Vender moda es como vender pescado, lo más novedoso y fresco se vende caro y te lo quitan de las manos, el pescado de ayer ya no sabe ni huele tan bien y debes venderlo mucho más barato.

    The Inditex model, celebrated in many a case study, goes like this. Other fashion firms have their clothes made in China. This is cheap, but managing a long supply chain is hard. By the time a boat has sailed halfway round the world, hemlines may have risen an inch and its cargo will be as popular as geriatric haddock.

    Inditex, by contrast, sources just over half of its products from Spain, Portugal and Morocco. This costs more. But because its supply chain is short, Inditex can react quickly to new trends.
    http://www.economist.com/node/21551063?fsrc=scn/tw/te/ar/fashionforward
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